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內容簡介
In E-Commerce Basics, the authors introduce the basictechnological infastructure and business issues tounderstand when analyzing the feasibility of e-commerceinitiatives. The book uses a layered approach thatfirst presents the basic Web technology that supportsall e-business, then presents the e-commerce businessissues, and then revisits the technology to discuss thechallenges in bringing businesses on to the Web. Sincethe Web was not created for business purposes, theissues of combining business applications in atechnical environment are examined, includingcybercrime, cyberterrorism, security, and privacy. Thislayered approach gives the reader an understanding ofthe underlying infrastructure and shows the relevanceof traditional business issues and models, such asprofit and return on investment, to modern e-commerce.The layered approach makes it easy to grasp thestrengths, limitations, and implications of variouse-commerce solutions.
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