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Strategic Management Essentials(2012年3版)
作者：
Hill
分類：
語言工具
／
英語進修
出版社：
華泰文化
出版日期：2012/1/1
ISBN：9781111525200
書籍編號：kk0318641
頁數：384
定價：
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Strategic Management Essentials(2012年3版) 1.A running case featuring Wal-Mart illustrates key topics in the context of the company’s strategy and performance. The ongoing case enables students to continue building on their knowledge and skills as they apply chapter concepts to an organization with which they are familiar. 2."Strategy in Action" boxes examine how the management theory covered in the text can be applied to real-world situations—enabling students to immediately apply what they learn to actual organizations. 3.Practicing Strategic Management, found online, is a guided two-pronged project aimed at enhancing student group collaboration and researching capabilities. The first activity is a group exercise asking students to explore and report on such concepts as developing effective competitive strategies, control systems, acquisition planning, and managerial structures. Then, Exploring the Web activities ask students to research online and report on specific companies such as 3M, Boeing, Google, and Motorola. 4.Closing Cases conclude each chapter with a brief case that can be used for further analysis of chapter issues. Each case has been chosen to reflect contemporary issues and problems in strategic management. Accompanying discussion questions encourage students to consider how managers approach real problems in todays market. 5.Ten expanded end-of-text cases focus on specific strategic management topics and present extensive applicable teaching opportunities. Students can collect additional information on the companies in these cases as a way to add up-to-the-minute currency to the analysis and to understand how managers use data to increase competitive advantage and performance. 6.New ”Ethical Dilemma” features real-world ethical concerns facing todays business managers and asks students to make managerial decisions while considering chapter concepts and business integrity on such topics as management restructuring, outsourcing, talent recruiting, achieving corporate objectives, and maintaining competitive advantage. 7.New ”Strategy in Action” cases contain up-to-date topics and research and help students see the business concepts in action at real-world companies. 8.Ten new author-written cases at the end of the text feature companies such as Apple, McDonalds, GM, Dell, and IBM.
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