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Management in English Language Teaching
作者：
White
分類：
語言工具
／
綜論
出版社：
劍橋大學出版社
出版日期：1991/1/1
ISBN：0521377633
書籍編號：kk0206846
頁數：352
定價：
1520
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<b><font color="#aa0000">內容簡介</font></b> Teachers who are making the transition into management need to gain expertise in specialist areas such as finance, marketing and personnel. This book is the first to provide a comprehensive and practical introduction to these areas written specifically for those working in the field of English language teaching. The book is divided into three sections which deal with three key areas: People and organisations covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. Marketing begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. Finance deals with the essential aspects of finance - financial records and statements, cashflow management, management accounting and using financial information - in terms which are accessible to non-specialists. The book gives clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues. The book also contains a bibliography for further reading. Management in English Language Teaching will be a valuable book for teachers whose career development is taking them to management positions as well as for more experienced managers.
閱讀臺灣，學華語 新
全方位英文標點符號指
外語腦升級革命
考場作文教戰守則 成
成語典(增訂四版)
漢語語音發展史：歷史
中華成語典故學習詞典
法漢進階翻譯
閩南語的雜菜麵
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