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Small Business Management: Launching ＆ Growing Entrepreneurial Ventures(Original)
作者：
Justin G Longenecker J. William Petty Leslie E. Palic Frank Hoy
分類：
外文書籍
／
綜論
出版社：
Cengage 總公司
出版日期：2016/4/1
ISBN：9781305405745
書籍編號：kk0486180
頁數：712
定價：
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Small Business Management: Launching ＆ Growing Entrepreneurial Ventures(Original) Help students realize their dreams of small business success with Longenecker/Petty/Palich/Hoy’s SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 18E. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. SMALL BUSINESS MANAGEMENT delves into the fundamentals of business management, with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. All-new cases, proven exercises, and online activities place students in the role of decision-makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago.
Justin G Longenecker J. William Petty Leslie E. Palic Frank Hoy 作者：Justin G. Longenecker 現職：Baylor University 作者：J. William Petty 現職：Baylor University 作者：Leslie E. Palich 現職：Baylor University 作者：Frank Hoy 現職：Worcester Polytechnic Institute
Ch 1 The Entrepreneurial Life Ch 2 Integrity, Ethics and, Social Entrepreneurship Ch 3 Starting a Small Business Ch 4 Franchising and Buyouts Ch 5 The Family Business Ch 6 The Business Plan: Visualizing the Dream Ch 7 The Marketing Plan Ch 8 The Organizational Plan: Teams, Legal Structures, Alliances, and Directors Ch 9 The Location Plan Ch10 Understanding a Firm’s Financial Statements Ch11 Forecasting Financial Requirements Ch12 A Firm’s Sources of Financing Ch13 Planning for the Harvest Ch14 Building Customer Relationships Ch15 Product and Supply Chain Management Ch16 Pricing and Credit Decisions Ch17 Promotional Planning Ch18 Global Opportunities for Small Business Ch19 Professional Management and the Small Business Ch20 Managing Human Resources Ch21 Managing Operations Ch22 Managing the Firm’s Assets Ch23 Managing Risk in the Small Business
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