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Strategic Management: An Integrated Approach, Theory ＆ Cases(Original)
作者：
Charles W. L. Hill Melissa A Schilling Gareth R. Jones
分類：
外文書籍
／
綜論
出版社：
Cengage 總公司
出版日期：2016/4/1
ISBN：9781305502277
書籍編號：kk0486183
頁數：676
定價：
1480
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Strategic Management: An Integrated Approach, Theory ＆ Cases(Original) This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. Written by the authors the 30 cases cover small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India’s Tata Group, Skullcandy, Uber, Google, and Staples. The MindTap learning solution is designed to meet the unique needs of this course area and will prepare your students to become the next generation of strategic leaders.
Charles W. L. Hill Melissa A Schilling Gareth R. Jones 作者：Charles W. L. Hill 現職：University of Washington 作者：Melissa A. Schilling 現職：New York University 作者：Gareth R. Jones 現職：University of Lancaster
PART I: INTRODUCTION TO STRATEGIC MANAGEMENT Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage Ch 2 External Analysis: The Identification of Opportunities and Threats PART II: THE NATURE OF COMPETITIVE ADVANTAGE Ch 3 Internal Analysis: Resources and Competitive Advantage Ch 4 Competitive Advantage Through Functional-Level Strategies PART III: STRATEGIES Ch 5 Business-Level Strategy Ch 6 Business-Level Strategy and the Industry Environment. Ch 7 Strategy and Technology Ch 8 Strategy in the Global Environment Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing Ch10 Corporate-Level Strategy: Related and Unrelated Diversification PART IV: IMPLEMENTING STRATEGY Ch11 Corporate, Governance, Social Responsibility and Ethics Ch12 Implementing Strategy through Organization PART V: CASES IN STRATEGIC MANAGEMENT
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