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內容簡介
The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"? Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily. This is motivating to all students, whether they are business majors or not. All students can relate to businesses they encounter in their everyday lives. Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.
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Part 1: Introduction Chapter 1: Economics: Foundations and Models Appendix: Using Graphs and Formulas Chapter 2: Tradeoffs, Comparative Advantage, and the Market System Chapter 3: Where Prices Come From: The Interaction of Demand & Supply Chapter 4: Economic Efficiency, Government Price Setting, and Taxes Appendix: Quantitative Demand and Supply Analysis Part 2: Markets in Action Chapter 5:Externalities, Environmental Policy, and Public Goods Chapter 6: Elasticity: The Responsiveness of Demand and Supply Part 3: Firms in the Domestic & International Economies Chapter 7: Firms, the Stock Market, and Corporate Governance Appendix: Tools to Analyze Firms' Financial Information Chapter 8: Comparative Advantage and the Gains from International Trade Appendix: Multinational Firms Part 4: Microeconomic Foundations: Consumers and Firms Chapter 9: Consumer Choice & Behavioral Economics Appendix: Using Indifference Curves and Budget Lines to Understand Consumer Behavior Chapter 10: Production, Technology, and Costs Appendix: Using Isoquants and Isocosts to Understand Production and Cost Part 5: Market Structure and Firm Strategy Chapter 11: Firms in Perfectly Competitive Markets Chapter 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting Chapter 13: Oligopoly: Firms in Less Competitive Markets Chapter 14: Monopoly and Antitrust Policy Chapter 15: Pricing Strategy Part 6: Markets for Factors of Production Chapter 16: The Markets for Labor and Other Factors of Production Part 7: Information, Taxes, and the Distribution of Income Chapter 17: The Economics of Information Chapter 18: Public Choice, Taxes, and the Distribution of Income Part 8: Macroeconomic Foundations and Long-Run Growth Chapter 19: GDP: Measuring Total Production and Income Chapter 20: Unemployment & Inflation Chapter 21: Economic Growth, the Financial System, and Business Cycles Chapter 22: Long-Run Growth: Sources & Policies Part 9: Short-Run Fluctuations Chapter 23: Output & Expenditure in the Short Run Appendix: The Algebra of Macroeconomic Equilibrium Chapter 24: Aggregate Demand and Aggregate Supply Analysis Appendix: Macroeconomic Schools of Thought Part 10: Monetary and Fiscal Policy Chapter 25: Money, Banks, and the Federal Reserve System Chapter 26: Monetary Policy Chapter 27: Fiscal Policy Chapter 28: Inflation, Unemployment, & Federal Reserve Policy Part 11: The International Economy Chapter 29: Macroeconomics in an Open Economy Chapter 30: The International Financial System
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