作者簡介

CHAFFEY、HEPHILL、EDMUNDSON-BIRD

Dr Dave Chaffey. FCIM, FIDM is co-founder of the publisher Smart Insights.

Tanya Hemphill MSc (Dist.) Chartered Marketer MCIM MCIPR MIPM is Senior Lecturer at Manchester Metropolitan University and MD of WeDisrupt.

David Edmundson-Bird MSc FRSA is Principal Lecturer in Digital Marketing at Manchester Metropolitan University.