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超滿足！6000句外師親錄英文會話書(超值光碟附贈6小時30分鐘外師親錄全書英文會話MP3)
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English for Business Communication(菊8開+MP3)
作者：
Michelle Witte
分類：
語言工具
／
英語進修
叢書系列：職場英語
出版社：
寂天文化
出版日期：2010/5/17
ISBN：9789861847177
書籍編號：kk0266763
頁數：280
定價：
400
元
優惠價：
79
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316
元
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English for Business Communication(菊8開+MP3) English for Business Communication Business Communication is the type of communication used in the business world. The scope of it comprises telephone manners, making appointments with colleagues and clients, socializing with people of your trade and others, making speeches and presentations, running meetings, negotiating and persuading, promoting sales, problem solving, reading and writing business documents, and hunting for a job. All of the above are skills you’re going to need in your day-to-day work environment or for any business-related occasions and activities. Why is business communication essential in today’s business world? “Communication” plays a major part in our everyday lives. “Business communication” is what you need in the world of business. You use it whenever you need to talk with your colleagues, arrange a meeting with your boss, make an appointment with a new client, solve problems for your customers, or socialize at a formal or informal business event. Business communication is a must-have if you want to build a successful career. Why do you need this book?English for Business Communication provides a variety of communication skills and techniques for different business occasions. The book is divided into 57 units, and each unit deals with a specific theme, helping you focus on one area of business know-how and learn it quickly and thoroughly. Most units begin with an introductory description or lively conversation, with “Sample Sentences” following, to help you explore and expand on the theme. “Exercises” come at the end of each unit, offering you a chance to review the content and practice the useful phrases. 目錄 Part 1 Talking on the telephone Unit 1 Basic business telephone etiquette Unit 2 Taking calls and making calls Unit 3 Taking messages and transferring information Unit 4 Switchboard speaking Unit 5 Dealing with communication difficulties Part 2 Making arrangements and appointments Unit 6 Arranging a meeting Unit 7 Arranging an appointment with a client, supervisor Unit 8 Arranging a schedule Unit 9 Canceling or changing times Part 3 English for socializing Unit 10 First meetings Unit 11 Talking about jobs Unit 12 Talking about family Unit 13 Talking about interests and sports Unit 14 Talking about vacations Unit 15 Talking about health Unit 16 Inviting people to a dinner party or other activity Unit 17 Social phrases for dinner Parties Part 4 Making a speech and presentation Unit 18 Making preparations Unit 19 Opening and introducing the topic Unit 20 Stating the points and linking the parts Unit 21 Highlighting and emphasizing Unit 22 Interacting with the audience/drawing attention Unit 23 Using visual aids and describing them Unit 24 Analyzing facts and trends Unit 25 Suggestions and conclusion Unit 26 Answering questions from the audience Part 5 Running a meeting Unit 27 Opening a meeting Unit 28 Progressing and controlling the meeting Unit 29 Asking for opinions; agreeing and disagreeing Unit 30 Interruptions Unit 31 Asking questions Unit 32 Making decisions and closing a meeting Part 6 Negotiation and persuasion Unit 33 Making preparations Unit 34 Opening and agreeing on the agenda Unit 35 Stating your purpose and position Unit 36 Making and responding to proposals Unit 37 Bargaining Unit 38 Dealing with sticking points and conflict Unit 39 Closing a negotiation Part 7 Sales and promoting Unit 40 Talking about market and company strategy for a product Unit 41 Proposing and discussing a strategy for advertising Unit 42 Planning a promotional campaign Unit 43 Describing and recommending services to customers Unit 44 Persuading your customer Part 8 Communicating and problem solving at work Unit 45 Discussing a mistake made at work Unit 46 Discussing issues/or problems for your work Unit 47 Making complaints or criticisms Unit 48 Making requests or suggestions Unit 49 Dealing with complaints from customers Part 9 Reading and writing business documents Unit 50 The Layout and structure of business letters Unit 51 Expressions for business letters Unit 52 The layout and structure of business emails Unit 53 The layout and structure of reports Part 10 English for job hunting Unit 54 Reading want ads Unit 55 Writing a CV or resume Unit 56 How to write a cover letter Unit 57 Interview and follow-up
Michelle Witte Michelle Witte began her career as a writing and communication specialist in the United States before deciding to focus on English language instruction. She has had extensive experience in teaching English to adults in Asia and is currently working on her second book. Michelle Witte在成為專職的英語教學員之前，是美國寫作與溝通的專家。畢業於馬里蘭大學(University of Maryland)，拿到文學學士學位，並擁有英語教學的證照。她在亞洲擁有豐富的成人英語教學經驗，曾任清華大學的語言學老師，以及在多所大學裡教授商業英文與英語發音課程。目前正著手進行她第二本書的寫作。
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