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Business Research Methods(14版)
作者：
Pamela S. Schindler
分類：
參考•考試•教科書
／
高職•二專•四技教科書
叢書系列：商管理工
出版社：
McGraw Hill
出版日期：2023/3/31
ISBN：9781264704651
書籍編號：kk0586372
頁數：624
定價：
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Business Research Methods(14版) 內容簡介 Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform McGraw Hill Connect, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
作者簡介 Pamela S. Schindler 現職：Wittenberg University
目錄 PART I: BUILDING THE FOUNDATION FOR RESEARCH Ch 1 Research Foundations and Fundamentals Ch 2 The Research Process: An Overview Ch 3 Stage 1: Clarify the Research Question PART II: THE DESIGN OF BUSINESS RESEARCH Ch 4 Stage 2: Research Design: An Overview Ch 5 Stage 2: Sampling Design Ch 6 Stage 2: Data Collection Design: Qualitative Research Ch 7 Stage 2: Data Collection Design: Observation Research Ch 8 Stage 2: Data Collection Design: Experiments Ch 9 Stage 2: Data Collection Design: Survey Research PART III: MEASUREMENT Ch10 Stage 3: Measurement Foundations Ch11 Stage 3: Measurement Questions Ch12 Stage 3: Measurement Instruments PART IV: COLLECT, PREPARE, AND EXAMINE THE DATA Ch13 Stage 3: Collect, Prepare, and Examine Data PART V: ANALYZE AND INTERPRET DATA Ch14 Stage 4: Hypothesis Testing Ch15 Stage 4: Measures of Association PART VI: STAGE 5: REPORT THE RESEARCH Ch16 Stage 5: Research Reports: Supported Insights and Recommendations PART VII: RESEARCH PROJECT OVERVIEW Ch17 An Integrated Example
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