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Strategic Management: Concepts(6版)
作者：
Frank T. Rothaermel
分類：
參考•考試•教科書
／
高職•二專•四技教科書
叢書系列：策略管理
出版社：
McGraw Hill
出版日期：2024/4/1
ISBN：9781266191862
書籍編號：kk0586834
頁數：558
定價：
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Strategic Management: Concepts(6版) 內容簡介 Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e was published (in January 2020). Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run companies in their quest for competitive advantage. Rothaermel 6e synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. Rothaermel 6e is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today’s students can relate to and thus internalize the knowledge acquired. The new 6e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As sole author, Rothaermel continues to provide an unmatched tight linkage between the concepts and cases, resulting in engaging and enjoyable content.
作者簡介 Frank T. Rothaermel 現職：Georgia Institute Of Technology
目錄 PART I: ANALYSIS Ch 1 What Is Strategy? Ch 2 Strategic Leadership: Managing the Strategy Process Ch 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups Ch 4 Internal Analysis: Resources, Capabilities, and Core Competencies Ch 5 Shared Value and Competitive Advantage PART II: FORMULATION Ch 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans Ch 7 Business Strategy: Innovation, Entrepreneurship, and Platforms Ch 8 Corporate Strategy: Vertical Integration and Diversification Ch 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions Ch10 Global Strategy: Competing Around the World PART III: IMPLEMENTATION Ch11 Organizational Design: Structure, Culture, and Control Ch12 Corporate Governance, Business Ethics, and Business Models PART IV: MINICASES
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