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International Business：Environments and Operations(14版)
作者：
Daniels
分類：
行銷企管
／
企管•資訊科技
出版社：
華泰文化
出版日期：2012/1/1
ISBN：9780273766957
書籍編號：kk0322822
頁數：888
定價：
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International Business：Environments and Operations(14版) International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. Bring the Concepts to Life: Author-Written Cases. Every chapter begins and ends with an author-written case that either introduces new material or integrates what has already been learned. NEW Cases. This edition includes new, updated, and revised cases. The new cases in the fourteenth edition include: Ch 2: Shifting Sands of Saudi Society Ch 3: It’s a Knockoff World Ch 4: Causes and Consequences of the Global Credit Crisis Ch 6: Ecuador: A Rosy Export Future Ch 9: Do Yuan to Buy Some Renminbi? Ch14: Connecting within oneworld Ch15: SpinCent: Starting-up Export Ch16: Marketing to the Base of the Pyramid in Bangladesh Ch17: Nokero: Lighting the World Ch19: Does the Devil Really Wear Prada? Anticipate What Will Happen Next: Looking to the Future. Each chapter offers scenarios that are important to managers, companies, or the world. The topic of each Looking to the Future feature alludes to ideas discussed in the chapter in a way that prompts students to engage their imagination about the future of the world. See Both Sides of the Story: Point-Counterpoint. This feature brings the topics of major debates to life in a way students can understand and investigate, highlighting the diversity of perspectives that managers and policy-makers use to make sense of vital issues. The give-and-take between the two sides of the debate link theory and practice in a way that will help spark classroom discussion. Stay on Top of the Globe: Geographic Literacy. This edition includes many maps to add interest and illustrate facts discussed in the text. Many case maps zero in on the case company’s home country or market region to give students a close-up look at foreign locales. A complete atlas can be found in Chapter 1. NEW Provide the latest information: Current Events. This text includes discussions on topics trending in today’s business world, such as: ˙The impact that the March 2011 Japan earthquake and tsunami had on financial markets, the Japanese yen, the competitive person of Japanese companies like Sony, and the global supply chain. ˙The challenges in today’s global financial system, especially the budget crisis of Europe and the United States
PART I: BACKGROUND FOR INTERNATIONAL BUSINESS Ch 1 Globalization and International Business PART II: COMPARATIVE ENVIRONMENTAL FRAMEWORKS Ch 2 The Cultural Environments Facing Business Ch 3 The Political and Legal Environments Facing Business Ch 4 The Economic Environments Facing Businesses Ch 5 Globalization and Society PART III: THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT Ch 6 International Trade and Factor-Mobility Theory Ch 7 Governmental Influence on Trade Ch 8 Cross-National Cooperation and Agreements PART IV: WORLD FINANCIAL ENVIRONMENT Ch 9 Global Foreign-Exchange Markets Ch10 The Determination of Exchange Rates PART V: GLOBAL STRATEGY, STRUCTURE, AND IMPLEMENTATION Ch11 The Strategy of International Business Ch12 Country Evaluation and Selection Ch13 Export and Import Ch14 Direct Investment and Collaborative Strategies Ch15 The Organization of International Business PART VI: MANAGING INTERNATIONAL OPERATIONS Ch16 Marketing Globally Ch17 Global Manufacturing and Supply Chain Management Ch18 International Accounting Issues Ch19 The Multinational Finance Function Ch20: Human Resource Management
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