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Web Navigation: Designing the User Experience
作者：
Jennifer Fleming
分類：
電腦與網路
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網頁應用
叢書系列：
出版社：
美商歐萊禮英文書
出版日期：1998/9/1
ISBN：1565923510
書籍編號：bk2040007
頁數：288
定價：
1230
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<a href='https://www.silkbook.com/book_detail.asp?goods_ser=bk2040007'>Web Navigation: Designing the User Experience</a>
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<a href='https://www.silkbook.com/book_detail.asp?goods_ser=bk2040007'><img src='https://www.silkbook.com/mall_image/bk/bk2040007.jpg' ALT='Web Navigation: Designing the User Experience' height='120' width='90'></a>
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<u><b><FONT COLOR=#AA5555>● 內容簡介 ●</FONT></b></u> <font color=#191970> This book takes the first in-depth look at designing Web site navigation through design strategies to help you uncover solutions that work for your site and audience. It focuses on designing by purpose, with chapters on entertainment, shopping, identity, learning, information, and community sites. Comes with a CD-ROM containing software demos and a "netography" of related Web resources. Web Navigation: Designing the User Experience offers the first in depth look at designing web site navigation. Author Jennifer Fleming offers design strategies to help you uncover solutions that work for your site and audience. Acclaimed Web design author Lynda Weinman says in the foreword to this book: "Kudos to Fleming for her excellent research, approachable tone and generosity of information. If you're looking for help in giving your site's visitors a more positive experience than they get today, this book is an excellent place to start. It provides ideas and direction, not preachy rules that apply to someone else's site." The first half of the book suggests goals and processes for developing workable navigation schemes. Topics include: ●Basic concepts in navigation ●Traits of navigation that work ●User testing and user-centered design ●Site architecture ●Interface and interaction design ●The development process The second half of Web Navigation focuses on designing by purpose, with chapters on entertainment, shopping, identity, learning, information, and community sites. Through case studies and interviews, each section explains common navigation problems and presents real world solutions and advice. Designer interviews feature conversations with industry leaders such as Clement Mok, Jakob Nielsen, and Nathan Shedroff. Case studies include sites such as FAO Schwarz, National Geographic, and IBM. The accompanying CD-ROM is more than just a handy drink coaster. It serves as a launchpad to the sites mentioned in the text, and also offers software demos and a "netography" of related Web resources. "The Web needs more books like this if it to evolve to the next level," Weinman writes. "I believe this book can help you make your site a better place, regardless of whether your purpose is community-building, commerce, education, entertainment, information, or hobby. It's written is such an enjoyable, conversational tone that you may have trouble putting it down; I certainly did. I wholeheartedly recommend it for all Web publishers." <u><b><FONT COLOR=#AA5555>● 目錄 ●</FONT></b></u> <font color=#3366CC> Foreword Preface 1 Getting Started Movement in space Understanding the user experience Putting yourself in users' shoes Recap 2 Ten Qualities of Successful Navigation Principles of successful navigation Recap 3 Designing for Users Defining your audience Moving toward user-centered design Getting started with user testing Recap 4 Site Architecture The quest for order Organization defines content Building your infrastructure A closer look at process Recap 5 Interface and Interaction Design Visual messages Show and tell The psychology of design Recap 6 Looking at Process Process: A six-phase approach Phase 1: Information gathering Phase 2: Strategy Phase 3: Prototyping Phase 4: Implementation Phase 5: Launch Phase 6: Maintenance & growth Recap 7 Navigation Design for Shopping Sites Laying the groundwork Outlining specific goals Who's doing it right: Amazon.com Who's doing it right: Garden Escape Who's doing it right: FAO Schwarz Recap 8 Navigation Design for Community Sites Laying the groundwork Outlining specific goals Who's doing it right: sceneServer Who's doing it right: Firefly Who's doing it right: Caf?Utne Recap 9 Navigation Design for Entertainment Sites Laying the groundwork Outlining specific goals Who's doing it right: Urban Diary Who's doing it right: Riven Journals Who's doing it right: Crimson Empire Recap 10 Navigation Design for Identity Sites Laying the groundwork Outlining specific goals Who's doing it right: Razorfish Who's doing it right: IBM Who's doing it right: powazek.com Recap 11 Navigation Design for Learning Sites Laying the groundwork Outlining specific goals Who's doing it right: DigitalThink Who's doing it right: National Geographic Who's doing it right: The Annenberg/CPB Project Recap 12 Navigation Design for Information Sites Laying the groundwork Outlining specific goals Who's doing it right:MSNBC on the Internet Who's doing it right: Lycos Who's doing it right: Computers.com Recap A Technical Tips B Glossary C Netography D Bibliography Index <u><b><FONT COLOR=#AA5555>● 作者簡介 ●</FONT></b></u> <font color=#3366CC> Jennifer Fleming Jennifer Fleming (jennifer@squarecircle.com) owns Square Circle Solutions, a Boston-area company specializing in user experience consulting and information design. Square Circle Solutions' client list includes Tripod, The Annenberg/CPB Project, EBSCO Publishing, and Shareholder Direct. Jennifer is a frequent speaker at industry conferences and has taught courses in web and computer design topics for United Digital Artists, the Massachusetts College of Art, and Naugatuck Valley Community Technical College. Jennifer has a Master's degree in library and information science and an undergraduate degree in fine arts.
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