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Managing Small Business：An Entrepreneurial Emphasis(14版)
作者：
Moore
分類：
外文書籍
／
綜論
出版社：
華泰文化
出版日期：2009/1/1
ISBN：0324662890
書籍編號：kk0209061
頁數：768
定價：
1120
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<b><font color="#aa0000">內容簡介</font></b> Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as "Small Business School" video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that SBM is the book that students retain long after the course is over. <b><font color="#aa0000">目錄</font></b> PART I: ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY. Ch 1. The Entrepreneurial Life. Ch 2. Entrepreneurial Integrity and Ethics: A Gateway to Small Business Opportunity. PART II: STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS. Ch 3. Getting Started. Ch 4. Franchises and Buyouts. Ch 5. The Family Business. PART III: DEVELOPING THE NEW VENTURE BUSINESS PLAN. Ch 6. The Business Plan. Ch 7. The Marketing Plan. Ch 8. The Organizational Plan: Teams, Legal Forms, and Strategic Alliances. Ch 9. The Location Plan. Ch 10. The Financial Plan: Projecting Financial Requirements. Ch 11. A Firm's Sources of Financing. Ch 12. The Harvest Plan. PART IV: FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES. Ch 13. Building Customer Relationships. Ch 14. Product and Supply Chain Management. Ch 15. Pricing and Credit Decisions. Ch 16. Promotional Planning. Ch 17. Global Marketing. PART V: MANAGING GROWTH IN THE SMALL BUSINESS. Ch 18. Professional Management in the Entrepreneurial Firm. Ch 19. Managing Human Resources. Ch 20. Managing Operations. Ch 21. Managing Risk. PART VI: UNDERSTANDING WHAT THE NUMBERS MEAN. Ch 22. Managing the Firm's Assets. Ch 23. Evaluating Financial Performance.
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