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DIGITALBUSINESSANDE：COMMERCEMANAGEMENT7/E
作者：
CHAFFEY、HEPHILL、EDMUNDSON-BIRD
分類：
參考•考試•教科書
／
大專學院教科書
出版社：
PE
出版日期：2020/2/18
ISBN：9781292193335
書籍編號：kk0507461
頁數：680
定價：
1320
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DIGITALBUSINESSANDE：COMMERCEMANAGEMENT7/E 內容簡介 Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. 本書特色 This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of: · A structured approach to review, plan and implement a digital business strategy for all types of organisation · The latest on digital marketing techniques in SEO, social media comms and content marketing · All new case studies providing examples of organisations and their experiences of digital business and e-commerce · A brand new chapter introducing the concepts of digital business transformation and growth hacking Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation.
作者簡介 CHAFFEY、HEPHILL、EDMUNDSON-BIRD Dr Dave Chaffey. FCIM, FIDM is co-founder of the publisher Smart Insights. Tanya Hemphill MSc (Dist.) Chartered Marketer MCIM MCIPR MIPM is Senior Lecturer at Manchester Metropolitan University and MD of WeDisrupt. David Edmundson-Bird MSc FRSA is Principal Lecturer in Digital Marketing at Manchester Metropolitan University.
目錄 Brief contents Preface About the author Publisher’s acknowledgements Part 1 - Introduction 1 Introduction to digital business 2 Opportunity analysis for digital business and e-commerce 3 Managing digital business infrastructure 4 Key issues in the digital environment Part 2 - Strategy and applications 5 Digital business strategy 6 Supply chain and demand 7 Digital marketing 8 Customer relationship management Part 3 Implementation 9 Customer experience and service design 10 Managing digital transformation and growth hacking Glossary Index
人體解剖學(第二版)
圖解人體生理學：一看
郵輪旅遊概論─郵輪百
習近平時代的中國大陸
法律概論──現代社會
噪音與振動(第二版)
地理(第三版)
工作研究：方法、標準
臨床檢驗判讀(第三版
職業安全衛生(第四版
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