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Economics (23版)
作者：
Campbell R. McConnell, Stanley L. Brue, Sean M. Flynn
分類：
參考•考試•教科書
／
高職•二專•四技教科書
叢書系列：商管理工
出版社：
McGraw Hill
出版日期：2023/6/7
ISBN：9781266106842
書籍編號：kk0586637
頁數：876
定價：
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Economics (23版) 內容簡介 Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This product’s modern approach makes learning and applying economics easier for instructors and students alike. From real-life examples to cutting-edge digital learning resources, such as interactive graphs, Adaptive Learning Assignments and much more, McConnell offers a student-centered learning environment that presents the subject matter in new and engaging ways. For instructors, a fully supportive teaching package does the heavy lifting so you can focus on what you love.
作者簡介 Campbell R. McConnell 現職：University of Nebraska Stanley L. Brue 現職：Pacific Lutheran University Sean M. Flynn 現職：Scripps College
目錄 PART I: INTRODUCTION TO ECONOMICS AND THE ECONOMY Ch 1 Limits, Alternatives, and Choices Ch 2 The Market System and the Circular Flow PART II: PRICE, QUANTITY, AND EFFICIENCY Ch 3 Demand, Supply, and Market Equilibrium Ch 4 Market Failures Caused by Externalities and Asymmetric Information Ch 5 Public Goods, Public Choice, and Government Failure PART III: CONSUMER BEHAVIOR Ch 6 Elasticity Ch 7 Utility Maximization Ch 8 Behavioral Economics PART IV: MICROECONOMICS OF PRODUCT MARKETS Ch 9 Businesses and the Costs of Production Ch10 Pure Competition Ch11 Pure Monopoly Ch12 Monopolistic Competition Ch13 Oligopoly and Strategic Behavior Ch14 Internet Oligopoly: Networks and Platforms Ch15 Technology, R&D, and Efficiency PART V: MICROECONOMICS OF RESOURCE MARKETS AND GOVERNMENT Ch16 The Demand for Resources Ch17 Wage Determination Ch18 Rent, Interest, and Profit Ch19 Environmental Economics Ch20 Public Finance: Expenditures and Taxes PART VI: MICROECONOMIC ISSUES AND POLICIES Ch21 Antitrust Policy and Regulation Ch22 Agriculture: Economics and Policy Ch23 Income Inequality, Poverty, and Discrimination Ch24 Health Care Ch25 Immigration PART VII: GDP, GROWTH, AND INSTABILITY Ch26 An Introduction to Macroeconomics Ch27 Measuring Domestic Output and National Income Ch28 Economic Growth Ch29 Business Cycles, Unemployment, and Inflation PART VIII: MACROECONOMIC MODELS AND FISCAL POLICY Ch30 Basic Macroeconomic Relationships Ch31 The Aggregate Expenditures Model Ch32 Aggregate Demand and Aggregate Supply Ch33 Fiscal Policy, Deficits, and Debt PART VX: MONEY, INTEREST RATES, AND MONETARY POLICY Ch34 Money, the Federal Reserve, and Interest Rates Ch35 Monetary Policy, GDP, and the Price Level Ch36 Financial Economics PART X: EXTENSIONS AND ISSUES Ch37 Extending the Analysis of Aggregate Supply Ch38 Current Issues in Macro Theory and Policy PART XI: INTERNATIONAL ECONOMICS Ch39 International Trade Ch40 The Balance of Payments, Exchange Rates, and Trade Deficits Ch41 The Economics of Developing Countries
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