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Essentials of Strategic Management
作者：
Hill
分類：
行銷企管
／
組織與策略管理
出版社：
華泰文化
出版日期：2007/5/4
ISBN：0618605363
書籍編號：kk0177619
頁數：352
定價：
900
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<b><font color="#aa0000">內容簡介</font></b> Essentials of Strategic Management is a brief version of the authors' market-leading text, Strategic Management: An Integrated Approach, 7/e. The Essentials text follows the same framework as the larger book, helping students to identify and focus on core concepts in the field in a more concise, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high quality/variety case program examines small, medium, and large companies, both domestic and international. <b><font color="#aa0000">目錄</font></b> PART I Introduction to Strategic Management Ch.1The Strategy-Making Process Ch.2 Stakeholders, the Mission, Governance, and Business Ethics PART II The Nature of Competitive Advantage Ch.3 External Analysis: The Identification of Opportunities and Threats Ch.4 Building Competitive Advantage PART III Building and Sustaining Long-Run Competitive Advantage Ch.5 Business-Level Strategy and Competitive Positioning Ch.6 Strategy in the Global Environment Ch.7 Corporate-Level Strategy and Long-Run Profitability PART IV Strategy Implementation Ch.8 Strategic Change: Implementing Strategies to Build and Develop a Company Ch.9 Implementing Strategy Through Organizational Design PART V Cases in Strategic Management Case 1: The Music Industry in the Age of the Internet: From Napster to Apple's iPod (Charles W. L. Hill, University of Washington) Case 2: Staples (Charles W. L. Hill, University of Washington) Case 3: Toyota: Origins, Evolution, and Current Prospects (Charles W. L. Hill, University of Washington) Case 4: Satellite Radio: XM Versus Sirius (Charles W. L. Hill, University of Washington) Case 5: A Hundred-Year War: Coke Versus Pepsi, 1890s-1990s (Chiaki Moriguchi and David Lane, Harvard Business School) Case 6: First Greyhound, Then Greyhound Dial, Then Dial, Now Henkel-Dial (Gareth R. Jones, Texas A&M University) Case 7: 3M in the New Millennium (Charles W. L. Hill, University of Washington) Case 8: Etch-A-Sketch Ethics (Charles W. L. Hill, University of Washington)
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