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打造維基型組織：集體協作的威力
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Better Business(2012年2版)
作者：
Solomon、Martin、Poatsy
分類：
行銷企管
／
組織與策略管理
出版社：
華泰文化
出版日期：2012/1/1
ISBN：9780132599054
書籍編號：kk0318644
頁數：640
定價：
1180
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Better Business(2012年2版) Provide a better way to learn: Conversational Style. Q&A Format. Better Business was designed to communicate fundamental business concepts in the form of a clear and engaging conversation. This conversational style consistently creates a Question & Answer dialogue-a modern approach that draws students into the material. Teasers are placed at the beginning of each objective to pique students interest in the material so they will read on. BizChats, which appear in every chapter, help students connect the chapter material with whats going on in business today. These hot topics can be used to spark thoughtful discussion in class or create virtual discussions in mybizlab. On Target and Off the Mark sections illustrate positive (On Target) and negative (Off the Mark) outcomes to a variety of business ventures related to the chapter material, which can fuel engaging dialogue that will help make the material memorable. NEW! Offer an array of better topics: New and Updated Information. Updated Time-sensitive Material. Stories and examples from the first edition have been updated and written in the most current context. Over 90% of the endnotes were replaced with current references. Timely examples have replaced older material, giving the second edition a more up-to-date feel that resonates with students. NEW! Social Media Coverage. One of the most significant shifts in the business environment since the first edition is the explosive growth of social media in all parts of business. This editionfeatures social media strategies and technologies in over 85% of the chapters. Provide better opportunities for practice and review: End-of-chapter Material. New Discussion Topics, Assessment Questions, and Group Activities. With the continuing economic shifts, changes in technologies, and ever-increasing globalization, the business world is evolving quickly. To help students keep their finger on the pulse of the ever-changing world of business, this edition provides wide-ranging choices for discussion topics, assessment questions, and group activities that cover the most current and timely topics in the business community. Every chapter concludes with a Q&A Chapter Summary, Self-Tests, and Critical Thinking Questions to challenge students comprehension of the material and guide their review.
學得會的老闆思維：人
大師教你學管理，30
權變管理學，不確定時
阿米巴合夥制，稻盛和
灰犀牛：危機就在眼前
員工體驗管理：以人為
創新與創業精神
設計的關鍵，讓設計團
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團隊潛能：自主化組織
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