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Retailing Management(11版)
作者：
Michael Levy, Dhruv Grewal
分類：
行銷企管
／
行銷•廣告
叢書系列：零售管理
出版社：
McGraw Hill
出版日期：2023/5/30
ISBN：9781265072469
書籍編號：kk0586412
頁數：643
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Retailing Management(11版) 內容簡介 Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. The authors focused on five important factors that delineate outstanding retailers: 1. Use of big data and analytical methods for decision making 2. Social media and mobile channels for communicating with customers and enhancing their shopping experience 3. Issues involved in providing a seamless multichannel experience for customers 4. Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions 5. Impact of globalization on the retail industry. The 11th edition features new chapter content exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon’s Just Walk Out checkout technology, Wayfair’s new technology to connect with its customers, and H&M’s digital strategy and has been incorporated to ensure currency. This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy/Weitz/Grewal Retailing Management blog (http://www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions.
作者簡介 Michael Levy 現職：Babson College University of Denver Dhruv Grewal 現職：Babson College
目錄 SECTION I: THE WORLD OF RETAILING Ch 1 Introduction to the World of Retailing Ch 2 Types of Retailers Ch 3 Digital Retailing Ch 4 Multichannel and Omnichannel Retailing Ch 5 Consumer Behavior SECTION II: RETAILING STRATEGY Ch 6 Retail Market Strategy Ch 7 Financial Strategy Ch 8 Retail Locations Ch 9 Retail Site Location Ch10 Information Systems and Supply Chain Management Ch11 Customer Relationship Management SECTION III: MERCHANDISE MANAGEMENT Ch12 Managing the Merchandise Planning Process Ch13 Buying Merchandise Ch14 Retail Pricing Ch15 Retail Communication Mix SECTION IV: HUMAN RESOURCES AND STORE MANAGEMENT Ch16 Human Resources and Managing the Store Ch17 Store Layout, Design, and Visual Merchandising Ch18 Customer Service
銷售就該這麼玩！高手
電子商務：8堂一點就
網路行銷的14堂關鍵
極限銷售：4招贏得信
讓全世界愛上我推：用
銷售真相：通路和推廣
拒絕是成交的開場白，
頂尖商業奇才親授！3
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