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New Venture Creation: Entrepreneurship for the 21st Century(2012年9版)
作者：
Spinelli、Adams
分類：
語言工具
／
英語進修
出版社：
華泰文化
出版日期：2012/12/4
ISBN：9780071324632
書籍編號：kk0341261
頁數：608
定價：
1150
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New Venture Creation: Entrepreneurship for the 21st Century(2012年9版) 1.New Co-Author: Rob Adams brings his substantial background not only as a successful entrepreneur but also as a successful venture investor. 2.Substantial Text Revision: The text was revised to focus on tightening the presentation and improving the flow while covering the same or more information as in the previous edition. 3.Latest Example Updates: New examples of entrepreneurs in action coping with the post-Internet bubble era, the mortgage loan crisis in 2007 and the recession of 2008. 4.Problem Solving Opportunities: Two chapters, Clean Commerce is an Opportunity Sea Changeand Opportunities for Social Entrepreneurship, present the enormous opportunities for entrepreneurs to solve environmental and wide-ranging social issues. 5.Complete Business Plan: Chapter 8, The Business Plan, presents a complete business plan guide along with tips, practical advice, and know-how from successful entrepreneurs and investors on the development and presentation of the plan. 6.Study Questions: Each chapter provides study questions to enable the student to focus on key issues, test their knowledge, and organize important material and insights presented in the chapter. 7.Thought Provoking: Mind Stretchers at the end of each chapter pose some thought provoking ideas for readers allowing them to apply the material. 8.The Venture Opportunity Screening Exercises (VOSE) have been simplified and segmented into discreet exercises that can be used separately or in total. This change allows for maximum flexibility in the syllabus and when counseling individual students or mentoring field study projects
PART I: THE FOUNDER Ch 1 The Global Entrepreneurial Revolution for a Flatter World Ch 2 The Entrepreneurial Mind: Crafting a Personal Entrepreneurial Strategy PART II: THE OPPORTUNITY Ch 3 The Entrepreneurial Process Ch 4 Clean Commerce is an Opportunity Sea Change Ch 5 The Opportunity: Creating, Shaping, Recognizing, Seizing Ch 6 Screening Venture Opportunities Ch 7 Opportunities for Social Entrepreneurship Ch 8 The Business Plan PART III: THE FOUNDER AND TEAM Ch 9 The Entrepreneurial Leader and the Team Ch10 Ethical Decision Making and the Entrepreneur PART IV: FINANCING ENTREPRENEURIAL VENTURES Ch11 Resource Requirements Ch12 Franchising Ch13 Entrepreneurial Finance Ch14 Obtaining Venture and Growth Capital Ch15 The Deal: Valuation, Structure, and Negotiation Ch16 Obtaining Debt Capital PART V: START-UP AND BEYOND Ch17 Leading Rapid Growth, Crises, and Recovery Ch18 The Family as Entrepreneur Ch19 The Harvest and Beyond
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