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Crafting and Executing Strategy：The Quest for Competitive Advantage: Concepts and Cases(23版)
作者：
Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, A. J. Strickland III
分類：
行銷企管
／
企管•資訊科技
叢書系列：策略管理
出版社：
McGraw Hill
出版日期：2022/4/1
ISBN：9781265028244
書籍編號：kk0550969
頁數：780
定價：
1420
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Crafting and Executing Strategy：The Quest for Competitive Advantage: Concepts and Cases(23版) 內容簡介 Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.
作者簡介 Arthur A. Thompson 現職：The University of Alabama Margaret A. Peteraf 現職：Dartmouth College John E. Gamble 現職：Texa A&M University-Corpus Christi A. J. Strickland III 現職：The University of Alabama
目錄 PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY Section A: Introduction and Overview Ch 1 What Is Strategy and Why Is It Important? Ch 2 Charting a Company’s Direction Section B: Core Concepts and Analytical Tools Ch 3 Evaluating a Company’s External Environment Ch 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy Ch 5 The Five Generic Competitive Strategies Ch 6 Strengthening a Company’s Competitive Position Ch 7 Strategies for Competing in International Markets Ch 8 Corporate Strategy Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy Ch10 Building an Organization Capable of Good Strategy Execution Ch11 Managing Internal Operations Ch12 Corporate Culture and Leadership PART II: CASES IN CRAFTING AND EXECUTING STRATEGY
責任型思維，從態度到
管理學(Jones/
利他一心
Fundamenta
資通安全法合規研究與
Fundamenta
作業管理(Jacob
星展銀行數位轉型實踐
管制圖與製程管制(十
實現對永續報導之有效
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