登入
｜
註冊
｜
會員中心
｜
結帳
｜
培訓課程
魔法弟子
｜
自資出版
｜
電子書
｜
客服中心
｜
智慧型立体會員
書名
出版社
作者
isbn
編號
5050魔法眾籌
|
NG書城
|
國際級品牌課程
|
優惠通知
|
霹靂英雄音樂精選
|
滴水穿石：成功在於水的堅持
．
Basic Mark
．
Basic Mark
文學小說
文學
｜
小說
商管創投
財經投資
｜
行銷企管
人文藝坊
宗教、哲學
社會、人文、史地
藝術、美學
｜
電影戲劇
勵志養生
醫療、保健
料理、生活百科
教育、心理、勵志
進修學習
電腦與網路
｜
語言工具
雜誌、期刊
｜
軍政、法律
參考、考試、教科用書
科學工程
科學、自然
｜
工業、工程
家庭親子
家庭、親子、人際
青少年、童書
玩樂天地
旅遊、地圖
｜
休閒娛樂
漫畫、插圖
｜
限制級
Basic Marketing：A Global-Managerial Approach(16版)
作者：
Perreault
分類：
行銷企管
／
行銷•廣告
出版社：
華泰文化
出版日期：2007/1/18
ISBN：0071101101
書籍編號：kk0177622
頁數：750
定價：
1240
元
書價若有異動，以出版社實際定價為準
暫停販售
暫無供應商：尋找供貨商中(也有可能出版社已結束)。
團購數最低為 20 本以上
評價數：
(請將滑鼠移至星星處進行評價)
目前平均評價：
文字連結
複製語法
<a href='https://www.silkbook.com/book_detail.asp?goods_ser=kk0177622'>Basic Marketing：A Global-Managerial Approach(16版)</a>
圖片連結
複製語法
<a href='https://www.silkbook.com/book_detail.asp?goods_ser=kk0177622'><img src='https://www.silkbook.com/mall_image/bk/kk0177622.jpg' ALT='Basic Marketing：A Global-Managerial Approach(16版)' height='120' width='90'></a>
分
享
內容簡介
同類推薦
<b><font color="#aa0000">內容簡介</font></b> New Co-Author. Introducing Joe Cannon! Joe Cannon is an Associate Professor of Marketing at Colorado State University. Prior to joining CSU, Joe taught at the Goizueta Business School at Emory University for five years. He received his Ph.D. in Marketing from University of North Carolina, where he was a student of Bill Perreault. Joe also brings vast marketing and sales industry experience as well, such as time spent in sales and marketing for Eastman Kodak. Marketing Strategy Process Planning Model. We have enhanced the clarity of content organization through this model which shows how each chapter’s material fits into the “big picture.” This builds on a long-time strength of Basic Marketing, helping students integrate key marketing concepts. Expanded Emphasis on Customer Equity and Customer Service. These concepts are introduced early in the book and integrated throughout to emphasize their central role in modern marketing. Interesting and Integrated Coverage of Marketing Practice. This edition includes hundreds of updated concepts, examples, and best practices – across a broad variety of business and nonprofit organizations. The examples are chosen to be interesting to students and to demonstrate effective marketing. Ethics Questions. Each chapter now includes provocative scenario-based exercises which place students in real world situations faced by today’s marketing managers. The questions force students to take a stand and think more deeply about the dilemmas facing marketing managers. The flexible format allows instructors to create written assignments, discuss the questions in class or simply encourage student reflection. The Instructor’s Manual provides teaching suggestions <b><font color="#aa0000">目錄</font></b> ch1 Marketing’s Value to Consumers, Firms, and Society ch 2 Marketing Strategy Planning ch 3 Focusing Marketing Strategy with Segmentation and Positioning ch 4 Evaluating Opportunities in the Changing Marketing Environment ch 5 Demographic Dimensions of Global Consumer Markets ch 6 Final Consumers and Their Buying Behavior ch 7 Business and Organizational Customers and Their Buying Behavior ch 8 Improving Decisions with Marketing Information ch 9 Elements of Product Planning for Goods and Services ch 10 Product Management and New-Product Development ch 11 Place and Development of Channel Systems ch 12 Distribution Customer Service and Logistics ch 13 Retailers, Wholesalers, and Their Strategy Planning ch 14 Promotion—Introduction to Integrated Marketing Communications ch 15 Personal Selling and Customer Service ch 16 Advertising and Sales Promotion ch 17 Pricing Objectives and Policies ch 18 Price Setting in the Business World ch 19 Implementing and Controlling Marketing Plans: Evolution and Revolution ch 20 Managing Marketing’s Link with Other Functional Areas ch 21 Developing Innovative Marketing Plans ch 22 Ethical Marketing in a Consumer-Oriented World
元氣：保險業務成功信
AI時代的成功關鍵：
成功的敏捷產品管理：
第1名業務養成術：成
熱賣學：商品導購促銷
精準訂價：在商戰中跳
I型優勢：安靜打動人
文案暴利：我們不會寫
使用者體驗法則 第二
大腦喜歡這樣行銷：和
為了保障您的權益，新絲路網路書店所購買的商品均享有到貨七天的鑑賞期（含例假日）。退回之商品必須於鑑賞期內寄回（以郵戳或收執聯為憑），且商品必須是全新狀態與完整包裝(商品、附件、內外包裝、隨貨文件、贈品等)，否則恕不接受退貨。
