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THE STRATEGIC MANAGEMENT OF HEALTH CARE ORGANIZATIONS 8/E
作者：
GINTER、DUDCAN、SWAYNE
分類：
參考•考試•教科書
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其他教科書
出版社：
JOHN WILEY & SONS (ASIA) PTE LTD
出版日期：2018/1/29
ISBN：9781119349709
書籍編號：kk0462541
頁數：528
定價：
1980
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THE STRATEGIC MANAGEMENT OF HEALTH CARE ORGANIZATIONS 8/E 內容簡介 A comprehensive guide to effective strategic management of health care organizations. Strategic Management of Health Care Organizations provides essential guidance for leading health care organizations through strategic management. This structured approach to strategic management examines the processes of strategic thinking, consensus building and documentation of that thinking into a strategic plan, and creating and maintaining strategic momentum – all essential for coping with the rapidly evolving health care industry. Strategic Management of Health Care Organizations fully explains how strategic managers must become strategic thinkers with the ability to evaluate a changing industry, analyze data, question assumptions, and develop new ideas. The book guides readers through the strategic planning process demonstrating how to incorporate strategic thinking and create and document a clear and coherent plan of action. In addition, the all-important processes of creating and maintaining the strategic momentum of the organization are fully described. Finally, the text demonstrates how strategic managers in carrying out the strategic plan, must evaluate its success, learn more about what works, and incorporate new strategic thinking into operations and subsequent planning. This strategic management approach has become the de facto standard for health care management as leadership and strategic management are more critical than ever in coping with an industry in flux. This book provides heath care management students as well as health care administrators with foundational guidance on strategic management concepts and practices, tailored to the unique needs of the health care industry. Included are a clear discussion of health services external analysis, organizational internal analysis, the development of directional strategies, strategy alternative identification and evaluation, and the development and management of implementation strategies providing an informative and insightful resource for anyone in the field.
目錄 Ch1: The Nature of Strategic Management Ch2: External Analysis Ch3: Service Area Competitor Analysis Ch4: Internal Analysis and Competitive Advantage Ch5: Directional Strategies Ch6: Identifying Strategic Alternatives Ch7: Evaluation of Alternatives and Strategic Choice Ch8: Value-Adding Service Delivery Strategies Ch9: Value-Adding Support Strategies Ch10: Communicating Strategy and Developing Action Plans Resources for Strategic Thinkers Resource 1 Analyzing Strategic Health Care Cases Resource 2 Health Care Organization Accounting, Finance, and Performance Analysis Resource 3 Health Care Acronyms Resource 4 Glossary of Strategic Management Terms Cases in the Health Care Sector Case 1 Cottage Senior Living Case 2 Asian Health Services: Rediscovering a Blue Ocean Case 3 Community Blood Center of the Carolinas: Building for a Better Community Case 4 Navigating Change at Alaska’s Southcentral Foundation Case 5 LINET Americas: This Bed Is Just Right! Case 6 West Kendall Baptist Hospital: Meeting the Demand of Community-Based Health Care in the New (and Stormy) Regulatory Environment Case 7 Humana’s Bold Goal: 20 Percent Healthier by 2020 Case 8 Pricing the EpiPen: This Is Going to Sting Case 9 Cavalier Hospital Case 10 Pleasant Bluffs Hospital: Launching a Home-Based Hospital Program Case 11 Kaiser Permanente: Creating a No-Wait Emergency Department Case 12 ExAblate Neuro Case 13 Huntington Hospital Case 14 Valley Health
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